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National Rural Health Resource Center's Podcasts

The National Rural Health Resource Center is a nonprofit organization dedicated to sustaining and improving health care in rural communities.

As the nation’s leading technical assistance and knowledge center in rural health, The Center focuses on five core areas:

  • Transition to Value and Population Health
  • Collaboration and Partnership
  • Performance Improvement
  • Health Information Technology
  • Workforce 

Aug 20, 2018

Your network has already created a strategic plan for your grant project and an evaluation plan allowing you to gauge progress toward your goals. At this point in your project, it’s the right time to continue your network’s path to sustainability by developing a marketing plan.  

While we often think of marketing only as spreading a message, it goes far beyond that. Through the work of creating a marketing plan you’ll build a thorough understanding of member needs and ensure that the network’s current and future products and services meet critical member needs. You’ll also use strategies for tailoring communication in ways that are most meaningful to your audience.  

In this webinar, we’ll walk through a toolkit to support your work of developing a marketing plan for your project. The toolkit includes a guide, template and samples to help you develop an effective, impactful marketing plan. The marketing plan grant deliverable is due to the Electronic Handbook (EHB) by December 31, 2018.